Balú presents its new store concept and launches its fragrance line

The Venezuelan fashion brand reinaugurated its Sambil Chacao location—Highway Level—with a minimalist concept and introduced Balú fragrances as its entry into beauty.

Caracas, November 28, 2025. Balú, the Venezuelan fashion brand developed within Futura Retail, marked a milestone with the reopening of its store at Centro Sambil Chacao. The event showcased a renewed retail concept and the debut of Balú’s fragrance portfolio—a strategic step into beauty alongside apparel and accessories.

“We invested in design that improves circulation and how shoppers read categories. Alongside strategic remodels across Propatria, La Cascada (Los Teques), Sambil Barquisimeto, and Sambil Valencia—part of our 2025 roadmap—the goal for 2026 is to continue renewing Caracas doors including Recreo, Tolón, and Orinokia Mall in Puerto Ordaz.” — Jorge Álvarez, Creative Director, Balú

The boutique combines minimalist architecture, modern textures, tuned palette, and lighting designed to elevate product storytelling—reflecting Balú’s identity in a more immersive shopping journey. Hosts Fabiana Rodríguez and Mario Bruno anchored the celebration alongside creators, press, and commercial partners.

Fragrances by Balú: thirty scents across women’s, men’s, and unisex

Balú’s 2025 fragrance launch spans thirty perfumes—fifteen for women (youth and premium), eleven for men (youth and premium), and four premium unisex compositions—with essential-oil concentrations between 20% and 30% for lasting wear. "Fashion isn’t only what you see—it’s what you feel; fragrance is the finishing accessory that completes identity and look," noted Alexander Materán, Director of New Projects.

• Reopening at Sambil Chacao (Nivel Libertador) with a renewed concept aligned to capsules across women’s, men’s, kids, teen, and Balú-designed accessories
• National rollout of Balú fragrances in selected doors across Greater Caracas and key interior cities including Valencia, Barquisimeto, Puerto Ordaz, and Maracaibo
• Balú reinforces Venezuelan design talent and a premium shopping experience as part of Futura Retail’s local brand ecosystem alongside Planeta Sports

Discover Balú at Sambil Chacao and selected stores nationwide. Follow Balú on Instagram and TikTok for launches and store news. Futura Retail—more than five decades in Venezuelan fashion retail—operates leading international names and local banners including Planeta Sports and Balú.