The chain was established in 1991 due to the diversification of Inditex's commercial objective, which at that time only had Zara stores. It started out as a brand only for the male public, but after a few years of its creation it introduced a collection for girls in 1998 that has equaled the male line in sales. In 2010, the brand introduced a new logo and rebranded its European stores. In February 2019, Pull&Bear partnered with the sports brand Umbro to jointly launch a line of sportswear products.